🏅What to do next

You're ready to rock 'n' roll.

You’re ready to rock’n’roll

Well done. You’ve made it and now have a set of personas and user need statements. Here’s what to do next.

Use your personas and user need statements

Use them to:

• Communicate research findings

• Remind you of your users’ expectations, difficulties, behaviours and goals when exploring solutions

• Help you decide which needs to focus on first

• Guide your ideas when you run an ideation session

• Review ideas and features e.g. ‘what would [persona name] make of this idea?’

• Build empathy and provide direction when making any future design decision

Revisit your personas and user need statements

Your users’ needs will change. This might happen in a few months or longer.

Their expectations will also change. Slowly or quickly.

Your project will change. You might decide to focus on a particular user type within your wider user group.

That’s ok.

Look at your user need statements first. Look at what seems to have changed. Decide what steps, if any, you need to go through to update them. Don’t change them without evidence.

Update your personas in a similar way. Create a new one if you need to.

👬 The importance of revisiting personas after user research.