πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘§ Guide 4: How to create personas and user need statements
Create user need statements. Create personas.
  • Create user need statements
  • Create personas
This guide is part of The Catalyst PUNS Guide. It follows on from Guide 3: How to find themes and insights from user interviews.

What you need to have already done

For this guide to be useful you need to have already:
  • Carried out some user interviews
  • Synthesised the interview data
  • Clustered themes and insights together
You can do this by using Guide 3: How to find themes and insights from user interviews, or by other means you choose. Guide 3 includes links to some.

What you will have by the end

By the time you are done here you will have:
  • A set of 10-20 user need statements
  • A set of one or more personas
  • Learnt how to create personas and user need statements out of insights from research

πŸ™‹πŸ½What to use

Write in a copy of this personas and user need template.

Click 'File' to make a copy.
Use advice and guidance from the steps overleaf and the links you find. πŸ‘‰
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