📃
The Catalyst PUNS Guides
  • Welcome to the Catalyst PUNS Guide
  • About personas and user need statements
  • How to use these guides
  • Guides
    • 🤷Guide 1: How to plan your project
    • 👂Guide 2: How to do user interviews
      • 2.1 Recruit interview participants
      • 2.2 Write interview questions
      • 2.3 Run user interviews
      • 2.4 Document interview notes
    • 🔍Guide 3: How to find themes and insights from user interviews
      • 3.1 Synthesise what you heard
      • 3.2 Write insight statements
    • 👨‍👩‍👧‍👧 Guide 4: How to create personas and user need statements
      • 4.1 Create user need statements
      • 4.2 Create personas
    • 🏅What to do next
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  1. Guides

👨‍👩‍👧‍👧 Guide 4: How to create personas and user need statements

Create user need statements. Create personas.

Previous3.2 Write insight statementsNext4.1 Create user need statements

Last updated 3 years ago

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This guide is part of The Catalyst PUNS Guide. It follows on from Guide 3: How to find themes and insights from user interviews.

What you need to have already done

For this guide to be useful you need to have already:

  • Carried out some user interviews

  • Synthesised the interview data

  • Clustered themes and insights together

You can do this by using Guide 3: How to find themes and insights from user interviews, or by other means you choose. Guide 3 includes links to some.

What you will have by the end

By the time you are done here you will have:

  • A set of 10-20 user need statements

  • A set of one or more personas

  • Learnt how to create personas and user need statements out of insights from research

🙋🏽What to use

Write in a copy of this .

Click 'File' to make a copy.

Use advice and guidance from the steps overleaf and the links you find. 👉

personas and user need template