👨‍👩‍👧‍👧 Guide 4: How to create personas and user need statements

Create user need statements. Create personas.

• Create user need statements

• Create personas

This guide is part of The Catalyst PUNS Guide. It follows on from Guide 3: How to find themes and insights from user interviews.

What you need to have already done

For this guide to be useful you need to have already:

• Carried out some user interviews

• Synthesised the interview data

• Clustered themes and insights together

You can do this by using Guide 3: How to find themes and insights from user interviews, or by other means you choose. Guide 3 includes links to some.

What you will have by the end

By the time you are done here you will have:

• A set of 10-20 user need statements

• A set of one or more personas

• Learnt how to create personas and user need statements out of insights from research

🙋🏽What to use

Write in a copy of this personas and user need template.

Click 'File' to make a copy.

Use advice and guidance from the steps overleaf and the links you find. 👉