👨‍👩‍👧‍👧 Guide 4: How to create personas and user need statements

Create user need statements
Create personas
This guide is part of The Catalyst PUNS Guide. It follows on from Guide 3: How to find themes and insights from user interviews.
What you need to have already done
For this guide to be useful you need to have already:
Carried out some user interviews
Synthesised the interview data
Clustered themes and insights together
You can do this by using Guide 3: How to find themes and insights from user interviews, or by other means you choose. Guide 3 includes links to some. 
What you will have by the end
By the time you are done here you will have:
A set of 10-20 user need statements
A set of one or more personas
Learnt how to create personas and user need statements out of insights from research
🙋🏽What to use
Write in a copy of this personas and user need template.
Click 'File' to make a copy.
Use advice and guidance from the steps overleaf and the links you find.  👉

3.2 Write insight statements

4.1 Create user need statements

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