Guide 3: How to find themes and insights from user interviews
Synthesise what you heard. Write insight statements.
3.1 Synthesise what you heard
3.2 Write insight statements
This guide is part of The Catalyst PUNS Guide. It follows on from Guide 2: How to do user interviews. It has two parts that together make up one working session. Do both parts in one session.
The session might take you around 3 hours. Morning is the best time to do this work.
What you need to have already done
For this guide to be useful you need to have already:
Carried out user interviews
Documented them onto post-its notes
You can do this by using Guide 2: How to do user interviews, or by other means you choose.
What you will have by the end
By the time you are done here you will have:
A set of themes and sub-themes based on what you learnt in the interviews
10-20 insight statements
Learnt how to carry out a synthesis session and write insight statements based on research
What to use
🙋🏽What to use
The synthesis and insight statements whiteboard you created in 2.4. 👈
Use advice and guidance from the steps overleaf and the links you find. 👉