🔍Guide 3: How to find themes and insights from user interviews
Synthesise what you heard. Write insight statements.
This guide is part of The Catalyst PUNS Guide. It follows on from Guide 2: How to do user interviews. It has two parts that together make up one working session. Do both parts in one session.
The session might take you around 3 hours. Morning is the best time to do this work.
What you need to have already done
For this guide to be useful you need to have already:
Carried out user interviews
Documented them onto post-its notes
You can do this by using Guide 2: How to do user interviews, or by other means you choose.
What you will have by the end
By the time you are done here you will have:
A set of themes and sub-themes based on what you learnt in the interviews
10-20 insight statements
Learnt how to carry out a synthesis session and write insight statements based on research
What to use
🙋🏽What to use
The synthesis and insight statements whiteboard you created in 2.4. 👈
Use advice and guidance from the steps overleaf and the links you find. 👉