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Guide 3: How to find themes and insights from user interviews
Synthesise what you heard. Write insight statements.
  • 3.1 Synthesise what you heard
  • 3.2 Write insight statements
This guide is part of The Catalyst PUNS Guide. It follows on from Guide 2: How to do user interviews. It has two parts that together make up one working session. Do both parts in one session.
The session might take you around 3 hours. Morning is the best time to do this work.

What you need to have already done

For this guide to be useful you need to have already:
  • Carried out user interviews
  • Documented them onto post-its notes
You can do this by using Guide 2: How to do user interviews, or by other means you choose.

What you will have by the end

By the time you are done here you will have:
  • A set of themes and sub-themes based on what you learnt in the interviews
  • 10-20 insight statements
  • Learnt how to carry out a synthesis session and write insight statements based on research

What to use

πŸ™‹πŸ½What to use

The synthesis and insight statements whiteboard you created in 2.4. πŸ‘ˆ
Use advice and guidance from the steps overleaf and the links you find. πŸ‘‰
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