🔍Guide 3: How to find themes and insights from user interviews

Synthesise what you heard. Write insight statements.

• 3.1 Synthesise what you heard

• 3.2 Write insight statements

This guide is part of The Catalyst PUNS Guide. It follows on from Guide 2: How to do user interviews. It has two parts that together make up one working session. Do both parts in one session.

The session might take you around 3 hours. Morning is the best time to do this work.

What you need to have already done

For this guide to be useful you need to have already:

• Carried out user interviews

• Documented them onto post-its notes

You can do this by using Guide 2: How to do user interviews, or by other means you choose.

What you will have by the end

By the time you are done here you will have:

• A set of themes and sub-themes based on what you learnt in the interviews

• 10-20 insight statements

• Learnt how to carry out a synthesis session and write insight statements based on research

What to use

🙋🏽What to use

The synthesis and insight statements whiteboard you created in 2.4. 👈

Use advice and guidance from the steps overleaf and the links you find. 👉