You're ready to rock 'n' roll.
Use them to:
Communicate research findings
Remind you of your usersâ expectations, difficulties, behaviours and goals when exploring solutions
Help you decide which needs to focus on first
Guide your ideas when you run an ideation session
Review ideas and features e.g. âwhat would [persona name] make of this idea?â
Build empathy and provide direction when making any future design decision
Your usersâ needs will change. This might happen in a few months or longer.
Their expectations will also change. Slowly or quickly.
Your project will change. You might decide to focus on a particular user type within your wider user group.
Thatâs ok.
Look at your user need statements first. Look at what seems to have changed. Decide what steps, if any, you need to go through to update them. Donât change them without evidence.
Update your personas in a similar way. Create a new one if you need to.