Welcome to the Catalyst PUNS Guide

A series of 4 step-by-step guides to creating Personas and User Need Statements (aka: PUNS πŸ˜‰). For people working in charities and other organisations.

Hello 😊

Personas and user need statements are design tools that can help you think about your users more deeply. They are useful when developing digital services.

The Catalyst PUNS Guide will help you create beautiful and well-presented personas and user need statements. They will take you through the process step-by-step and give you templates and examples to make it easier if it's your first time. By the end you will have a set of personas and user need statements that:

  • are easy for others to understand, discuss and learn from.

  • help you design digital services that work better.

You can also use each guide on its own.

πŸ‘ Free to copy and reuse

These guides are licensed under a Creative Commons Attribution 4.0 International License. This means you may freely download and reuse or remix their contents. You do not need to ask for permission.

πŸ§‘πŸΎβ€πŸ’» Testing record

Version 1.2

The Catalyst PUNS Guide has been tested with:

  • Ellie Hale of CAST on May 3rd 2021 as a google doc. Afterwards it received several revisions.

The Guide is currently at the 'alpha' stage. That means we are testing it out and expect to iterate it further. Please feed back on your experience; let us know if you think anything is missing or needs updating. Email [email protected]

πŸ’œ Created for Catalyst

Created by Joe Roberson and Chris Thorpe for Catalyst.

With thanks to Ellie Hale.

Catalyst is a network of people and organisations helping UK charities grow in digital skills and confidence. We’re here to connect you to the best free resources and support to make digital easier for you and your team. Find out more.

Funded by The National Lottery Community Fund's Covid-19 Digital Response fund.